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Discovery Interview
In order to truly make your SEO campaign a success, your SEO team needs to understand your business, what you want to promote and what your goals are. Our discovery interview provides you with the opportunity to provide the needed information that will make your campaign a success. Additionally you can ask those questions that have been on your mind regarding the types of changes that will be made to your site, when to expect results, how you can help maximize your campaign and more.
Keyword Research
The keyword research process is the foundation to a successful search engine optimization campaign. Our comprehensive keyword research process allows us to identify the following:
- Targeted keywords that have the best volume of traffic;
- Keywords that your competitors are using to find success;
- Important high traffic keywords your competitor don’t know about;
- Newly emerging keywords based on new trends, products and services related to your website;
- Keywords with high conversion rates to increase your ROI.
This information will help us identify search terms that are important to your SEO campaign and overall online success.
Website Analysis
There are three key areas the search engines look at; your site, your server and your previous history within the search engines. Our team completes a comprehensive analysis from your domains origination, to how the search engines see your site today.
Below you will find a list of areas your team will cover:
- Analysis of server at the server level; including structure & technologies used throughout website;
- Analysis of server at the host level, DNS setup, IP setup;
- Analysis of site structure & page relationships;
- Current indexation status across the major search engines;
- Identification of any issues currently impacting search engine spidering from host, server and site levels;
- Analysis of site link structure, page structure, navigational structure and hierarchical system of content in relation to the site.
Content Analysis
A Content Analysis is completed on pages throughout your website. This allows us to identify the existing pages and content that has the potential to help support your selected keywords and sustain long term top ten rankings. If your site is in need of additional content, we then work with you and a professional content writer to ensure the proper marketing message is conveyed within new creative and copy made especially for your site.
Content Writing
There are times when sites do not have enough content to support their SEO campaign; there are also times where pages within your site are perfect for the visitor, but missing integral parts for a successful SEO campaign. We offer a professional content writing service that will allow you to keep your existing content intact, while incorporating new content and/or pages within your site to ensure the success of your campaign. This highly creative content will incorporate your marketing message, strong calls to action and exhibit the same look and feel as your existing web pages. You will always have the final say of any potentially new content created for your website.
Competitor Analysis
The only way to beat the competition is to know the competition! Your SEO team will identify your competitors based on the keywords you select, locate the keywords that they are targeting, find sites that link to them, compare your site to your competitors and identify just what is needed to out rank them and obtain top ten rankings for your most sought after keywords. This information is then used to within to craft your Link Strategy, Content Analysis and your SEO Implementation.
Link Popularity Strategy
One of the hardest parts of Search Engine Optimization is building link popularity. Our team of experts will design a successful link popularity strategy for your site; specifically designed to help your site achieve top search engine rankings for the keywords you select. The perfect mix of link building options will be selected to craft a customized link strategy created for longevity and high ranking result.
Search Engine Submissions
Our team takes the time to manually submit each optimized URL within your website, to the major search engines. Manual submission are the only way correctly notify the search engines that changes have been made to specific pages within your site. Additionally, we have a robust set of proprietary tools that notify us when you or your team makes changes to your web pages. This alerts your SEO team that additional manual submissions are needed; ensuring the search engines know it’s time to reindex your web pages for potential ranking increases.
Google and Yahoo! Sitemap installation / submissions
The Google & Yahoo! Sitemaps tell the search engines which pages are most important to your Search Engine Optimization campaign. Your SEO team will create and adjust the necessary areas within the Sitemaps to ensure that your most relevant pages are given the proper prominence. Additionally, your SEO expert will take proactive steps to troubleshooting and monitoring your site through the Google Webmaster Console. This allows your SEO team to accurately identify and track your backlinks, link popularity, broken links and indexing speeds; as reported by Google.
SEO Implementation
The core of your SEO campaign is your SEO implementation. Your SEO expert will make the necessary adjustments to your website with regards to incorporating your selected keywords into existing web pages, adjusting the keyword density needed to achieve top ten rankings, editing and optimizing the most important areas within your site’s source code, creating and implementing server level adjustments to ensure your site is search engine friendly and more. All changes are provided to you in a private development area that is not viewable to the public. Upon your review and approval, your changes will be made live; effectively wrapping up the SEO implementation process.
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