Q: What is your policy on black hat SEO
strategies?
A: Black hat (unethical, illegal) SEO
tactics may work for a short time but will eventually be noticed
and punished. Our clients' sites have never been penalized
because we strictly adhere to Google's Webmaster Guidelines: (http://www.google.com/support/webmasters/bin/answer.py?answer=35769).
Our goal is not to “trick” the search engines
into ranking your site higher than it should be, but rather to
properly optimize your site so it can be ranked as fairly and as
highly as possible. Besides, our
monthly maintenance agreement
with you is based on the number of top 10 rankings we achieve
for your site in Google, Yahoo! and MSN. If we used SEO tactics
that caused your site to be dropped in the rankings, we would be
shooting ourselves in the foot, losing our chance to earn a
monthly fee from your company.
Q: Many SEOs offer a money back guarantee.
Why doesn't eTrafficJams.com?
A: Most SEO money back guarantees come
with loopholes, conditions and exceptions that are not always
obvious to you, the client. If you are considering another
SEO
company based on a guarantee, feel free to share it with us so
we can show you the loopholes. Then, once you are armed with all
the information you need, you will be in a better position to
make a decision about which SEO company is right for you. What
we do offer is a pay-for-performance
monthly maintenance
agreement that is based on us getting you 1st page organic
results on Google, Yahoo! and MSN. In other words, you pay for
what you get. Click here
for more details on how it works.
Q: Who chooses the keywords?
A:
Keyword selection is one of the most important steps in a
successful SEO campaign. At eTrafficJams.com, we work closely
with you to understand your business and your target audience.
Then we consult with you about the
keyword phrases that will
help you get the best return on investment for your SEO
campaign. So the final decision on keyword phrases is made
jointly.
Q: How will you boost my site's link
popularity?
A: We use legitimate and legal
link popularity
strategies like directory submissions, blogging, article
distribution, etc. to get your site natural, relevant results.
What we will NOT do is purchase site-wide links for the purpose
of attaining higher search engine placement. That is frowned
upon by Google and is widely considered a black hat SEO tactic.
Q: How long will it take for my site to start
seeing results?
A: The initial optimization (Phase 1)
takes from 6 to 8 weeks, depending on the scope of the project
and your ability to promptly provide us with the information we
need. After Phase 1 of your site goes live, the average time
frame to start seeing results is 1 to 3 months. By the sixth
month, most sites show significant improvement.
Q: How is the success of an SEO campaign
measured?
A: We offer two ways to measure the
success of your campaign:
- We can compare each month's rankings against the
initial pre-optimization ranking report done before the
start of your campaign, or...
- We can offer full website analytics that track
exactly which keywords, search engines, and links
produce the most sales / leads.
Feel free to contact us for more details about
our measurement options.
Have a question that wasn’t answered here?
Send an email to:
questions@etrafficjams.com or visit our SEO Forum and post
it there. |
