| One of the
primary services provided by search engine optimization
companies is the analysis and enhancement of website design
factors. This is to ensure the site can be easily crawled by
search engine spiders without any unruly code blocking access
and preventing the site from being indexed and displayed in
search results.
But what do SEO experts really mean by "website design
factors"?
Your website is built with HTML code. As a site evolves over
time, that code gets altered and added to, sometimes in ways
that inadvertently throw up roadblocks that prevent search
engine spiders from smoothly navigating to every corner of your
site.
As well, certain design features built into the site, like
flash, can't be penetrated by the bots. Others, like shopping
carts and databases, may or may not cause problems depending on
their construction. And text embedded in images can't be read,
so those keywords are wasted in terms of optimization and better
rankings.
The trained search engine optimization pro goes in behind the
scenes of your site, recognizes website design factors that
could block search engines, and either removes them, replaces
them, or enhances them with better design elements.
Here are some of the website design factors a really good SEO
scopes out and optimizes:
- Title Tag
- META Description
- META Keywords
- Alt tag attributes
- Headings H1, H2, H3 etc.
- Body Text
- Link Text (Anchor Text)
- Link Titles
- Domain Names, File and Folder Names
- Keyword Repetition, Proximity, and Prominence
- Page Size
- Search Engine Friendly Navigation
- Number of Pages
- Website Freshness/Frequency of Updates
- Number of Outgoing Links
- Site Map Created
When these website design factors are correctly optimized,
your site's search engine optimization strategy has a great
foundation to build on. That's when more advanced SEO
techniques, like link popularity and pay-per-click advertising,
can be added to the plan for optimum results.
All the SEO packages offered by eTrafficJams.com include a
thorough assessment and upgrade of website design factors, among
many other optimization factors. To learn more, visit our
SEO Services page or request a free
proposal:
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