| Some argue
that SEO copywriting is THE most important aspect of any
effective search campaign. Here's the logic:
Online businesses invest time and money in SEO to achieve
several goals: a) higher search engine rankings; b) more traffic
and a better quality of traffic; and c) an increase in sales and
therefore revenues.
The last point is crucial because higher sales figures pay
for the SEO investment. The anticipated revenue boost is what
delivers your marketing ROI. And it's powerful, professional
search engine optimization copywriting that brings home those
sales and/or leads.
If your SEO campaign stops short of including SEO
copywriting, you may wind up attracting droves of qualified
buyers who aren't being convinced to actually buy from you.
So pay close attention to how the SEO firm you hire treats
content. Because content is the deal closer.
The Two Types of SEO Copywriting
It's a broad generalization, but there are basically two
kinds of SEO copywriting prevalent on the web. One is an utter
waste of your marketing dollar. The other will pay for itself
plus gravy... lots of gravy. Knowing how to tell the difference
will help you choose an SEO company that knows their stuff.
SEO Copywriting That Wastes Your Money
Search engine optimization copywriting is treated by some as
an afterthought. They are so focused on rankings that they
forget about human readers and fixate on tweaking the copy
solely to please the robots.
Maybe they strongarm a salesperson or junior clerk to slap
some copy together by "borrowing" content from a competitor's
site, mixing it up a bit, tossing in some keywords willy nilly,
and...
Voila! A dog's breakfast that not only won't sell a thing but
also risks damaging the client's image and reputation. In other
words, spammy, overstuffed copy that wastes your money.
SEO Copywriting That Makes You Money
This is copy that sings. The heading grabs your attention and
teases you into reading more. The copy explains how the
product/service will help solve a problem, make life easier, or
just more enjoyable. It uses language appropriate to its target
audience, never alienating and never talking down.
It makes readers believe the seller understands their needs.
It answers their burning question: "What's in it for me?" And it
smoothly, seamlessly blends in the keyword phrases they
themselves typed into the search engine. So when they see those
phrases on the page, they know they are in the right place.
Then, when presented with an opportunity to take an action
like Buy Now or Contact Us For a Quote, they gladly do so.
Because they have been informed and persuaded by the kind of
search engine optimization copywriting that only a professional
writer can create.
And that's the only kind of SEO copywriting we offer here at
eTrafficJams.com. Both our
Professional and Enterprise
Campaign packages include a full analysis of existing
website copy and SEO copywriting services.
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