| After our
team has worked with you to finalize the list of keyword phrases
for your SEO campaign, the next step is to apply those phrases
to your website in a process known as keyword optimization.
Keywords are the central figure in any search engine
optimization campaign. They are the stars that play a leading
role in virtually every aspect of SEO.
Achieving high keyword rankings in the search engines
requires the keywords to be skillfully applied in all these
areas:
- Title tags of each page
- Description tags
- ALT tags
- Textual content, including headings, subheadings and
body copy
- Domain names, file and folder names
- Text links, both internal and incoming
When the process of keyword optimization is done correctly,
search engine crawlers will be able to quickly find, recognize,
and index your web content, giving added weight to the keywords
that the site was optimized for. That will lead to higher
keyword rankings for those terms and a vigorous new stream of
ready-to-buy traffic.
Keyword Density
There's a lot of conflicting information about the importance
of keyword density and how to get it right. After all, if you
under use keywords, the search engines won't recognize your site
as being an authoritative source for those terms.
And if you overuse them, your keyword density will appear
ridiculously high both to your readers and to the crawlers,
leading to problems associated with keyword spam or keyword
stuffing. This not only alienates your readers due to awkward
phrasing but may also incur penalties from the search engines.
Proper keyword density walks a fine line, but when the right
balance is achieved, keyword optimization produces copy that
flows and reads easily while delivering strong keyword rankings.
Our SEO professionals rely on their years of experience along
with cutting edge keyword density tools to find that perfect
balance: keyword optimization that communicates clearly to the
search engines and to your website visitors.
For additional information about
keyword research, click here.
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