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following list of SEO copywriting tips will not only help you
write better SEO copy, but if you're in the market for an SEO
company, it will help you determine if they write effective,
search engine copy for their clients – and that will help you
decide whether to hire them or not!
As we stress here at eTrafficJams.com, SEO copywriting is the
"deal closer". All the traffic in the world won't help your
business if your website copy isn't capable of making the sale
or generating a lead.
So let's look at some of the top SEO copywriting tips used by
our team of writers to increase website rankings, traffic, and
ultimately conversions.
Seven Top SEO Copywriting Tips:
- 1. As well as using software to measure keyword density
within a page of copy, our writers also use the human touch
to determine how many repetitions of a given phrase make
sense from a reader's perspective. Using too many
repetitions in the wrong places amounts to keyword stuffing.
- They remember to write the top keyword phrase into the
title tag, the main heading, and throughout the body copy.
- They do a second pass and look for creative ways to
optimize the copy with as many search terms as make sense.
For example, they might add optimized subheadings that
improve readability and clarify the message.
- They don't dilute the copy by using too many different
keyword phrases. A good rule of thumb is to use no more than
three or four unique phrases per 300 word page (less for
shorter pages, more for longer ones).
- When faced with a long keyword phrase, they sometimes
use punctuation to separate parts of the phrase. Search
engines don't recognize commas, periods, dashes, etc.
- They try to avoid using deliberately misspelled words;
it's considered an SEO trick and it just looks silly to
readers.
- They always create new content pages that have meaning
and relevance to site visitors, not just to accommodate the
chosen keywords.
Professional SEO copywriting is crucial to online business
because of its ability to persuade with words. Google and the
other engines have become very good at mimicking human user
behavior. So the more your SEO copywriting pleases your
visitors, the more it will please the search engines.
Knowing where and how many keyword phrases to use is just
part of the equation. To work well, web copy has to prompt
action too. And that's the most important of all the SEO
copywriting tips practiced by our team of writers.
Our Campaigns Including SEO Copywriting
SEO copywriting is included in our
Professional and
Enterprise campaigns.
We can help you choose the right campaign. Start by
requesting...
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