SEO Geo-Targeting and Red Wagon Possibilities
Your client’s site is now ranking for some great keywords and is drawing a decent amount of traffic. You have ample traffic and your clients are fairly happy. Could you be missing anything? As a Search Engine Optimization Professional working on the prestigious “Little Red Wagon” account, you couldn’t be happier. You have hit keywords relating extremely well to the red wagon industry but is there something you’re missing?Are you missing the “where” in your wagon?
Have a look at the initial strategies regarding the Little Red Wagon Account:
1. It’s a Red Wagon
2. It’s the CLIENT’s red wagon
3. Who Uses Red Wagons
4 Types of Red Wagons
5. Different Red Wagon Uses
6. Product Benefits: It’s Red, The Wheels Stay On, etc.
7. What’s missing here?
Pitch to Local Traffic Using the SEO Geographic Strategy
What’s missing is local traffic. SEO Professional Companies use local traffic to their advantage and enjoy the extra traffic (and conversions) this kind of marketing brings. However, it is amazing how many SEO companies miss this strategy completely. High local SE rankings are easier to obtain than broad search rankings. Even better, local searches are likely conversions.
Think in terms of where the product is available and add possible places where outlaying customers live. Optimize for: provinces, states, counties, major cities, small cities, towns and half a-dot on local maps.
Geographic Targeting, The Hometown Advantage
The h1 tag is a great place to introduce local and regional names that will draw the additional traffic you want. You can also use Google regional ads (shown only to specific states, cities, or region of your choice.) Think also about Local Pay Per Click Campaigns. PPC can focus your ad marketing to a ditch along Main Street, if necessary. When you target local traffic, you give your client additional rankings for less-competitive city, county or state searches. This really is “The hometown advantage.”
Don’t target all areas at once. Let each page target no more than 3 or 4 local regions. If your client has distributors or representatives in different counties or cities, their individual pages are ideal for geographic optimization. Be clear- don’t be overly repetitive with your geo- targeting text; and use that h1 to your advantage. Geo-searches are a goldmine…take the time to pan for local customers.
