What’s good for the Goose isn’t Good for Google?
There has been a lot of opinions being bantered around online regarding the recent post Matt Cutts did about “How to report Paid Links”. The majority of the opinions fall into one of three categories: those for it (the ability to tattle tell), those vehemently against it […]

Linking Basics
In search engine optimization parlance, it seems there are two differing “personality types” of SEO professionals, those that consider content to be important (guilty as charged) and those that consider linking to be important. We won’t go into the pros and cons of both tactics (top rankings are top rankings no matter how you look at it), but […]

Build it And They Will Come?
History makes it clear that in the first few years of the internet, there was such a dearth of information and web sites that any web site that was put up was sure to receive traffic, This brought along the “build it and the traffic will come” paradigm, currently this […]